About Us
Mission
Dialled In celebrates the depth and diversity of alternative South Asian music and culture.
With experiences as our vehicle, we create spaces where imagination thrives, communities connect and new ideas take root globally. What began as a response to the absence of South Asians in the creative industries has grown into an ecosystem — a festival, a record label and a not-for-profit — built to shift power and reframe what contemporary culture looks and sounds like.
Why We’re Here, Really
Ambition with Purpose
Dialled In is where grassroots energy meets global intent. We create pathways for South Asian artists to move from local scenes to international stages –- and we make sure scale, visibility, and innovation never come at the expense of values or people.
Community in Practice
Dialled In is built through long-term relationships, not one-off moments. Artists, audiences, and partners are collaborators in a shared ecosystem, with trust, reciprocity, and mutual growth shaping how work is developed and delivered.
Cultural Integrity
Dialled In centres South Asian culture on its own terms. Every project is rooted in lived experience, historical context, and care for how stories, sounds, and people are represented — resisting tokenism, trend-chasing, or surface-level inclusion.
Our People
What People
Say About Us
The New South Asian Underground' – Dialled In Festival Is a Historic Moment.
Vice
Toppling the very structures that had so far alienated them from mainstream clubs, inclusive collectives like Dialled In are building robust communities on the back of a unique culture of sound.
Vogue India
Dialled In's debut in Manchester felt like a beacon of hope
Mixmag
Dialled In is a new festival celebrating the vastness of South Asian creativity – but it was so much more than a festival.
gal-dem
The tears, the sari, the UKG and the gun fingers are a fairly airtight summary of what Dialled In festival is all about.
Redbull
A space where people can gather, celebrate and express their creativity…
Hyphen
One of the most inspiring events I’ve ever been to.
Skrillex
Spaces like Dialled In have really helped me feel connected to a community and find my sound.